Colt 45 bottle fumy display4/16/2023 ![]() ![]() While countless artists name-checked malt liquor in their rhymes, it was a series of St. One expert surmises that the first beer to be sold in the super-sized format was A-1 in the early ’60s, but it wasn’t until the ’80s and ’90s that rappers like MC Eiht and NWA’s Eazy E turned it into a full-fledged rap-game trope. This relationship is nicely summarized in the Punch essay “ 40 Ounces to Freedom,” in which Besha Rodell delves into the rise of brands like Olde English and Colt-45, as well as their heavy association with rap. The high-ABV, lagerlike beverage known as malt liquor occupies a special place in the hip-hop canon. To take stock of where we’re at, here’s your essential primer on beer in hip-hop-from 40s to frat rap, and the Alkaholiks to Asher Roth. If emcees like Kanye and Drake are coming around to the joys of Riesling and Muscato, it’s only a matter of time before saisons and IPAs get immortalized in verse, right? Still, brews have a storied history in hip-hop, not to mention a bright future. Rap music loves a good turn-up, but more often than not, stouts and pilsners are cast aside in favor of flashier beverages like champagne, Hennessy, and Patrón. But maybe that’s because I’m inundated every day with Biggie blasting in restaurants, whereas I’m starved for opportunities to combine hip-hop with my other great love: beer. I’ve come to terms with the fact that two things you hold dear don’t always have to work well together. Last year, I took the opportunity to gripe about hip-hop at restaurants, arguing that a combination of bad acoustics and unclear motivations often conspire to make rap an unwelcome guest in dining rooms. ![]()
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